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Sollis Platinum and the Rise of High-Touch Medicine

We designed our most inclusive membership to provide the access, personalization, and continuity you can’t get anywhere else.

There’s a gap at the center of American healthcare. On one side sits what patients need: timely access to a physician they know and trust, proactive care that catches problems early, and a reliable partner for the moments when health takes an unexpected turn. On the other side sits what patients usually receive: weeks-long waits for routine appointments, crowded waiting rooms, 15-minute visits with doctors managing hundreds or even thousands of other patients, and a long wait in the ER as their only option when urgent medical needs inevitably arise.  

 For a growing number of people, this gap has become unacceptable. They’re opting out of the traditional experience entirely, turning to high-touch membership-based medicine that puts access, personalization, and continuity at the center of the relationship. This shift is a fast-growing, data-backed response to systemic failures in traditional urgent and emergency care. 

A Healthcare System Under Strain 

To understand why concierge medicine and membership-based medicine is growing, it helps to understand exactly how strained the conventional system has become. According to the US Department of Health and Human Services, emergency department visits in the US increased 14.8% from 2006 to 2014, growing from 120 million to 137.8 million, even as the US population only grew 6.9%. This surge in demand is colliding with structural challenges that threaten the safety and efficiency of hospitals nationwide. According to REVA, in 2024, the national median emergency room wait time in the US was 2 hours and 42 minutes, driven by understaffed hospitals, high patient volumes, and a shortage of available beds. In some states, average wait times exceeded three hours, with the District of Columbia topping five.

Routine and primary care is no less frustrating than urgent and emergency care. The Centers for Medicare & Medicaid Services (CMS) reports that patients in major US cities wait anywhere from 27 to 70 days to see a physician—and the pipeline isn't improving. The Association of Healthcare Journalists reports that the US is projected to face a shortage of up to 124,000 physicians by 2034, with two out of five current physicians considering leaving practice within the next five years. 

The result is a system where healthcare providers are stretched thin, and patients feel unheard, underserved, and unsupported—especially in urgent and emergency care scenarios.  

The Rise of Concierge and Membership Medicine

Concierge medicine (sometimes called membership medicine or retainer medicine) is a healthcare model that gives patients more direct access to their doctor. Unlike traditional practices, where physicians see many patients with limited time per visit, concierge practices deliberately limit panel sizes so doctors can spend more time with each person, offering same-day or next-day appointments and availability by phone, email, and even house call. 

The momentum is undeniable. JMCO reports that the concierge medicine market is projected to grow from $20.6 billion in 2024 to $47 billion by 2034, reflecting an 8.6% compound annual growth rate. Concierge physicians typically limit their patient panels to 400–500 individuals, compared to traditional primary care loads exceeding 2,000 patients. This is a structural difference that enables longer appointment times, proactive outreach, and rapid response when a concern arises. 

COVID-19 was an accelerant. The pandemic exposed the gaps in the traditional healthcare system: patients unable to reach their doctors, overwhelmed ERs, fragmented information exchanges, and care that felt reactive rather than supportive. In its aftermath, demand for models that prioritize access, responsiveness, and prevention is surging. 

What "High-Touch Medicine" Actually Means 

The phrase "high-touch medicine" describes a style of concierge care characterized by direct access, minimal friction, a proactive orientation, and a physician-patient relationship where the doctor actually knows the patient by name—not just by their chart. 

Contrast that with the traditional healthcare experience. A rushed 15-minute appointment, weeks away. A specialist referral that takes months. A nurse answering service after hours. An ER that becomes the only option when something doesn't feel right at 10 p.m. For too many patients, this is simply the texture of their healthcare experience. 

High-touch medicine offers something different. The defining features: 

  • Immediate access: Same-day or next-day appointments, not the four-to-six-week wait that has become normalized in traditional primary care. Direct communication with a physician 24/7 — by phone, email, or portal—so that patients don't have to wait until business hours or leave a message with an answering service and hope for a callback. 

  • A physician who knows you. Smaller panel sizes mean the doctor has time to understand your history, your preferences, your chronic conditions, your lifestyle, and your goals. Visits feel like a continuation of a relationship, not a fresh intake at every appointment. 

  • Seamless care coordination. A concierge physician serves as a central hub, coordinating across specialists, tracking follow-ups, and ensuring that nothing falls through the gaps between providers. For patients managing complex or chronic conditions, this alone can be transformative. 

A 2023 poll commissioned by the American Academy of Physician Associates found that American adults spend the equivalent of an entire eight-hour workday per month just coordinating their own healthcare. High-touch medicine is, in large part, a solution to that burden. As members of Sollis have put it: the model offers what the taxed US healthcare system fails to: immediacy and advocacy. 

Sollis Platinum: High-Touch Medicine Built for Emergencies, Not Just Check-ups 

Most concierge medicine practices are built around primary care. Sollis is built around something more ambitious: a 24/7 urgent and emergency-capable medical membership that’s staffed by ER-trained physicians and can handle everything from a sore throat to a cardiac event. 

Sollis members can be seen immediately—virtually or in-person—at centers equipped with on-site imaging including X-ray, CT, ultrasound, and MRI, along with in-house labs that deliver results in minutes rather than hours. The care model keeps members out of the emergency department 99% of the time by bringing emergency-grade capability to a concierge environment. 

Sollis Platinum goes beyond acute care. It includes care navigation to help members find and coordinate with top specialists, VIP hospital services, travel support (including 24/7 access from any time zone), and preventive care including vaccinations, wellness consultations, and screenings. It is designed to function as the complete medical infrastructure for a member's life, not just the place they call when something goes wrong. 

Sollis’s most popular membership—Sollis Signature, starting at $4,000 annually—delivers that full suite of capabilities. With Platinum, there’s even more access.  

Healthcare at the Speed of Your Life 

Sollis Platinum is Sollis’s most comprehensive membership tier. Designed to remove limits, expand access, and provide unmatched peace of mind, it is built for those who demand healthcare that moves at the speed of their life. Platinum memberships start at $12,000 per year. 

Platinum includes everything in the Sollis Signature membership, then goes even further: 

  • Elevated Access: All advanced imaging—X-ray, EKG, CT, ultrasound, and cardiovascular screenings—is included when medically necessary, with no additional fees. Platinum members also receive enhanced support through a dedicated Platinum Liaison, a personal point of contact who manages care coordination. Furthermore, they receive a complimentary Welcome Consultation with their local Sollis Medical Director, who takes time to understand the member's full health picture from day one. 

  • Care on Your Terms: Platinum members receive three complimentary house calls per year, per member—enabling blood work, stitches, X-rays, and more to be delivered from the comfort of home, on the member's schedule. Two complimentary guest passes allow members to extend Signature-level care to friends or family who need it. 

  • Proactive Protection: Vitamin infusions and medically indicated saline hydration are included, along with a complimentary premium add-on service at onboarding: a choice of a Galleri multi-cancer early detection screening, a Wyndly environmental allergy test, or a heart CT calcium scan for members over 40.  

In the words of Dr. Scott Braunstein, Sollis’s Chief Medical Officer: "Platinum Membership is perfect for our members who want ultimate flexibility from their immediate care.” 

Who Is Sollis Platinum For? 

Sollis Platinum is for anyone who has encountered the traditional healthcare system in a moment of real need and come away frustrated, unsupported, or inadequately cared for. If you’ve ever thought, “There has to be a better way,” it may be for you, too.  

More specifically, Sollis Platinum is built for: 

  • Busy executives and entrepreneurs whose time has genuine monetary value. A three-hour ER visit isn't just unpleasant—it's a material cost. So is the anxiety of not knowing whether a symptom warrants attention, or waiting two days for a callback. 

  • Frequent travelers who need consistent, coordinated care regardless of geography. Sollis's 24/7 medical hotline and global care coordination mean that members have the same standard of support whether they're at home or abroad. 

  • People with complex or chronic health needs who benefit from a physician who knows them deeply enough to manage their care with continuity and context—not starting from scratch at every encounter. 

  • Diverse and growing families who want a single, trusted point of access for everyone, from a child's late-night fever to a parent's cardiac concern. 

  • Employers and organization leaders are increasingly recognize this value, too. Companies are offering concierge medicine as an executive benefit at a growing rate, and for good reason: a 2024 Intuit QuickBooks survey found that 68% of employees rank health benefits second only to salary when evaluating job offers, and traditional coverage frequently fails to meet the demands of high-performing leaders. 

High Touch-Medicine: The Bigger Picture 

The rise of high-touch medicine is a sign: people who are accustomed to personalization, immediacy, and quality in every other domain of their lives are bringing those expectations to their healthcare. 

The evidence suggests this is good for health outcomes, not just satisfaction. Research published in BMC Health Services Research indicates that higher continuity of care is associated with lower healthcare costs, reduced hospital visits, and improved chronic disease management. When the same physician who knows your history also has the time and access to manage your care proactively, better outcomes tend to follow. 

Sollis Platinum is the most complete realization of this model available today. It combines emergency-grade clinical capability with the personalization, access, and proactive orientation that define high-touch medicine at its best—and it wraps that in a tier of service designed for people who expect their healthcare to function as seamlessly as everything else in their lives. 

*Sources: Sollis Health, Healthline, Vizient/Sg2, University of Michigan Health, Grand View Research, JMCO, BMC Health Services Research*